Users will soon have a new feature that enables them to reduce the amount of artificial intelligence-produced content appearing in their feeds. This move comes as the platform revealed that it currently hosts in excess of 1 billion content made with AI.
Pilot Phase and Launch
The new functionality is undergoing trials over the coming weeks before a widespread release. This advancement comes amid a surge in content created by AI, fueled by recent content generation software.
AI Content on Other Platforms
Studies have shown that almost a tenth of the quickest rising content creators on another major platform exclusively feature AI-generated videos. A large amount of this output is classified as low-quality AI content, a label for poor-quality, bulk-generated content that is often illogical or bizarre.
Based on user feedback that many people appreciate content produced via AI tools, ranging from computer-generated images to science explainers, and we want to provide users the option to increase or decrease of that, based on their own preferences,” said a spokesperson.
Volume and Proportions
The service shared that there are presently 1.3bn videos on its network labeled as made with AI. Overall, over 100 mn pieces of content are submitted to the app daily, making clips made by AI a relatively small part of its complete catalog.
Customizing Your Feed
Members will be in a position to limit or boost the volume of AI-generated videos they view by using the topic control option in the platform and choosing AI-made media. Additional categories that can already be modified under the setting encompass news, fashion, beauty, and dance.
Content Labeling and Policies
TikTok’s rules require content makers to label lifelike artificially created content, and it forbids dangerous deepfakes of well-known individuals or critical incidents. Any authentic-looking AI-generated clip that is unmarked can be taken down under its user guidelines.
Additionally, the service will from now on apply an artificially created watermark to content made using its built-in AI features, or flagged by an collaborative effort for recognizing artificial media. This action is designed to deter users from attempting to circumvent the disclosure requirement.
Responsible AI Funding
The platform is also introducing a two million dollar AI literacy fund for experts and groups to create educational content about ethical AI use. This initiative will assist educational bodies focused on educating computer science.
Content Safety Approach
The platform has defended its content review process, amid discussion over plans to cut jobs for a large number of safety staff in Britain. It is expected to eliminate hundreds of positions in its content moderation department in its British office, with labor groups and online safety experts voicing alarm that staff are being displaced by AI moderation.
A senior executive stated that staff-based oversight would continue to be important, but automated tools can safeguard staff by eliminating the most graphic content before it gets reviewed by people. TikTok announced a notable drop in explicit and harmful content seen by safety staff over the last 12 months due to reliance on its AI tools.
“We think that it’s essential to combine staff and AI to ensure user safety,” the official commented. “We’ll have staff as involved in the system, but we additionally believe it’s very important to minimize viewing of dangerous material as swiftly, which is the area in which a significant AI assistance is really helping us process content quickly.”
